Launched in 2010, BETC Academy is a cross between the X factor and real life, with one small difference: you won’t have to sing. Joking aside, it’s an opportunity to work as a team with other interns on real briefs for a real client.
Why should you sign up? Above all it’s a rewarding experience which, as an integral part of your internship, will provide you with a better overview of agency life.
How do you get on board? Whether it’s Harvard or Hogwart’s, getting in means some type of “sorting hat” ceremony. So you will have to persuade a jury that you possess the amazing talents needed to join one of three teams of six people heading for three months of work, fun and magic...
How does it work? Success doesn’t come with a stroke of a magic wand, so help will be on hand in the form of our best and brightest who will be there to coach you throughout this mysterious apprenticeship we call “The Brief” and all the way to your final exam: a presentation to your client and the agency heads.
Masterclasses: build your skills. Open to all agency interns, 90 minute Masterclasses are held by our in-house experts every Tuesday for three months. It’s a great way to learn the ropes of our profession.
