Louise hits the bottle and the world hits Like

Thanks to a string of pics of her perfect life, Louise Delage garnered 50,000 followers on Instagram. 50,000 people who saw her often and knew her a bit, the way you “know” your average social media Friend.

As for Louise, she was a bit too fond of the bottle, as evidenced by every single pic she posted. But no one stepped up to save her, or warn her, or even ask if she could use a helping hand. Luckily for all concerned, Louise Delage didn’t really exist.

For those of us who really do exist, the Addict’Aide organisation is there to remind us that it’s all too easy to overlook a loved-one’s addiction.

So keep an eye on yours - even the ones you “only” follow on Instagram. One Love.