Confidence is an essential economic lever.
All economic initiatives begin with belief in a project, and by building positivity around the project. This act of confidence attracts investors, shifts markets, and creates growth. In France, there is a lack of confidence at a time when it is essential for development. Confidence is not synonymous with blind faith either. There is a time for having doubts and asking questions but when a decision has been made, only confidence combined with bravery makes it possible to seize the day. What French companies really need is an injection of confidence, in their women and men, in the future, in our strengths. Confidence creates a competitive-edge.