Since its birth on Yale's campus in 1949 , GANT is the brand worn by fans of the Ivy League look.
Wasting no time dressing up so he can instead focus on the essentials, Mark Zuckerberg declared himself a fan of the jeans/teeshirt/hoodie look. Jennifer Staple-Clark, Marc Plotkin, George Weiner and Natvar Bhavsar preferred considerably more stylish outfits, no comparison needed.
Leading lights in the worlds of art, tech and public policy, these alumni of the prestigious American "Ivy League" universities are known for wearing the GANT button-down shirt, a true icon of the preppy look.
This campaign, wholly conceived by BETC, includes print ads of the five new ambassadors of the brand, as well as a film that revisits the story of the top American universities from the 1950s until present day. Launched on September 3rd, it might even inspire certain people to update their wardrobes. Naming no names, Mark Zuckerberg.
