Fount of eternal youth, Evian is back with the seventh series of its “Live Young” saga and a new campaign “Oversize” which invites us into an over-sized world as seen through the eyes of a baby.
In keeping with its spirit of creativity and innovation, Evian structured this campaign around a range of visuals highlighting a series of brand ambassadors, characters and influencers, along with a novel digital tool in the form of a unique partnership with Snapchat offering an immersive “Oversize” experience via a dedicated geofilter accessed with Snapcodes printed on hundreds of Evian bottles, and begining on June 10th.
To mark the occasion, Evian has partnered with prominent urban streetwear brand RAD to create an exclusive pop-up collection of oversized Evian x RAD clothing, available from May 24th at RAD.com.
Finally, Evian is inviting people to experience the “Oversize” campaign on the breathtaking terrace of Paris’s fashion temple, in the shape of a range of experiences around the theme of Outsized. Galeries Lafayette will be hosting this event from the 24th to the 29th May.
Now more than ever, live young.
