With a little help from BETC, Petit Bateau opens the doors of their Mini Factory. Run by actual kids.
Adverts are full of kids drinking hot chocolate in immaculate white teeshirts, playing with perfectly laid-out tea sets and being put to bed smiling. Meanwhile, in the real world, kids are busy redecorating their bedroom walls with mashed potatoes and swigging cocktails made from bubble-bath.
As we are reminded by Rémi Babinet, president and creative director of BETC: "Petit Bateau knows very well that for parents, the perfect child is anything but perfect. Their imagination runs wild, they break through boundaries and seek to explore the world on their own terms."
Petit Bateau's latest spot applies this idea to the latter. To make and test all the clothes, a wide range of objects coming right from a child’s mind are at use : a boxing-glove-drum beats up a tank-top, the cupcake-canon fires cakes on tops and a typewriter becomes a loom in Petit Bateau’s dream factory.
Directed by Patrick Daugthers to a cover of Rockit by dj Feadz, The Mini Factory will premiere online on November 6th before being aired on TV and cinema.
