You always thought badminton was a civilised sport. Well think again.
With their latest campaign, Aigle plays a back-hander and gives Badminton the rustic treatment.
Mud, puddles, swerves and tackles are the images of choice to illustrate the new tag line “French but Wild” that signs off the first international image spot for the French fashion brand. A handy way to illustrate the brand’s “French touch” sophistication while celebrating Mankind’s natural affinity for the great outdoors.
Friendly advice: with Aigle, you can play badminton like a rugby man. The reverse, on the other hand, is not advisable. Context is everything.