This is le rouge

This is le rouge

Givenchy Beauty

BETC ÉTOILE ROUGE creates the new LE ROUGE campaign for Givenchy Beauty

Following the THIS IS COUTURE, THIS IS LE ROUGE brand campaign launched in September 2019, BETC ETOILE ROUGE creates a new chapter focused on the iconic Le Rouge Deep Velvet lipstick by Givenchy.

This March 2021, GIVENCHY BEAUTE extends its Le Rouge franchise with the launch of new shades within the Le Rouge Deep Velvet range. The iconic lipstick launched in 2019 has quickly risen to the top of the make-up trends thanks to Powdery Matte & High Pigmentation​.


To launch these new shades, BETC ETOILE ROUGE created a digital-only campaign starring the new Givenchy ambassador : the actress Sadie Sink, made famous by the Stranger Things cult TV show. Particularly popular among the young generation, Sadie Sink, with her strong personality, embodies perfectly the brand territory of Givenchy Beauty.

Through this campaign, we discover Sadie Sink and the many faces of her personality expressed through different shades of Le Rouge Deep Velvet. The campaign was shot by Leonn Ward, Irish photographer and filmmaker, who brought her energy to the set, and who has previously worked with Vogue, Topshop, Adidas and Stella McCartney.

The campaign, that will live online and on social channels, was imagined for the Instagram generation.

This is Le Rouge Deep Velvet.

Givenchy Beauty
Client since 2018


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