,Yi-Hsien et Pierre for your esteemed regard over the Louis Vuitton Foundation
A fantastic celestial vessel designed by Franck Gehry, the Louis Vuitton Foundation is today one of the most visited Parisian monuments (drawing more than 3 million visitors in 2018) & is widely photographed and shared across the internet.
Inside, emblems of painting and contemporary arts await - the maze is as grandiose as it instagrammable. Because today, any place – whether quotidian (a restaurant, a grocery store, a florist) or exceptional - must be worthy enough to meet the editorial codes of any Instagramer, to catch the digital eye, & reap the benefits of visibility.
So, it makes sense that #MyFLV is a thank you note to its community for having made the trip - a neat way of showing that the real still has its place in the vast ocean of virtual photos. But this campaign is also an invitation to Parisians from here (or anywhere) to come and experience the place for real.
On social networks, we live thousands of experiences each day through the eyes of our friends. Yet sometimes, it only takes one.