When you leave a room, you're still there, and imaginations run riot. Wearing perfume has never been this exciting.
What is a perfume if not the first clue of a treasure hunt? When you leave a room, you're still there. And imaginations run riot. Are you cleaving the night air at the wheel of a convertible? Writing a novel on the road? On a secret mission to save the world? Or, more prosaically, just off to fill in your tax returns? The mystery is complete. And that's the point.
Written by BETC Luxe and directed by the music promo specialist Colin Tiley (Nicky Minaj, Kendrick Lamar, Usher), the new spot for l'Homme explores this mystery with its foot to the floor. Monochromatic power, speed, thrills and a home invasion of the alpha male Vinnie Woolston by a bewitched admirer: wearing perfume has never been this exciting.
In parallel, a print campaign shot by the photographer Billy Kidd will enrich the film's world. And that of YSL as a whole. Brune Buonomano, Associate Director General of BETC Luxe: "With our work on Black Opium, La Nuit de l'Homme and now l'Homme, we continue to enrich the brand's territory, and anchor it more firmly than ever in its time."