Instructions. Even the word is boring, or at least it was. Welcome to La Poste's new user guides.
Remember the thrill of reading your micro-wave user manual? No you don't, because you never opened it. Like everyone else, you like knowing how things work, but not learning it robot-fashion. In any case, without having to fathom illegible forms written in teeny-tiny letters…
La Poste knows this. Which is why they asked BETC, BETC Shopper and the animation team Flying V to come up with a series of fun, digital shorts to explain its new services. Parcel posting, 3D printing, a Digiposte Pass app tutorial…all created out of modelling clay. Just for fun. And all part of the service.
Client since 2008