Anyone who has tried to organize a group meeting (bringing together, say… 6 people) in a public place gets the dilemma - these types of initiatives quickly turn into a nightmarish cluster of calls, Whatsapp messages, and Messenger bubbles. “Where are you? "I'm next to the red neon sign", "you don’t see me?” “But I’m raising my arm!" The amount of time wasted is impressive and ultimately frustrating.
And from this insight springs the innovation behind YSL Beauté's latest Black Opium fragrance. One spray, and your crew receives a biological notification (and your geographic coordinates), making it so that the beautiful energies you’ve chosen to surround yourself with can converge around you and accompany you to the end of the night.
Some might see it as a vampiric crypto fiction, but don’t worry, it's probably just the magnetism of Zoë Kravitz, a short-haired, femme-fatale, who electrifies this movie with its supernatural aura.
Do you feel the call of your perfume?