A new generation of luxury

A new generation of luxury


Following the acquisition of Étoile Rouge, an independent agency founded by Delphine de Canecaude in 2001, BETC Luxe and Étoile Rouge are officially merging to create BETC ETOILE ROUGE, an agency dedicated to luxury, fashion and beauty brands, as part of the BETC Group.

Co-managed by Brune Buonomano (General Manager), Delphine de Canecaude (General Manager) and Jasmine Loignon (Executive Creative Director), BETC ETOILE ROUGE was born out of a strong, shared ambition: building the cultural footprint of luxury, fashion and beauty. This new entity counts 70 specialists and brings its clients a multifaceted offer, from Strategic consulting to Content factories, but also Trend analysis, Fashion consulting, Semantics; without forgetting more traditional expertise such as advertising, publishing or social media…


“Joining BETC Luxe, was for my team and myself, an opportunity to join the best, for their strategic force as well as their creative power. With Brune and Jasmine, we are eager to make our differences a strength, to be able to offer our clients a singular and tailor-made offer that will range from prospective, trend analysis, to brand strategy, advertising or brand content, always more agile and social" - Delphine de Canecaude, Managing Director


"The arrival of Étoile Rouge reinforces our intelligence and our ability to create new types of content. With Delphine, we share a common vision: the best way of building communications for luxury brands is building their cultural footprint. We believe that beyond products, luxury brands today can and have to choose the trace they want to leave on their time” - Brune Buonomano, Managing Director


« We want BETC ETOILE ROUGE to be a creative reference in the luxury sector, while continuing to produce great campaigns but also imagine content beyond the ordinary, sometimes even create objects. That's why it's important for me to continue to bring together a community of multidisciplinary talents: directors, musicians, photographers, designers, writers, artists, and so on. That's how we will continue to surprise and amaze. " - Jasmine Loignon, Executive Creative Director

BETC ETOILE ROUGE accompanies over 30 brands, for example : AccorHotels (MGallery, Pullman, Raffles, Sofitel, Swissôtel), Christofle, Dior parfums, Dom Pérignon, Eric Bompard, Fondation Louis Vuitton, Fred Paris, Guerlain, Jardin d’Acclimatation, Le Bon Marché, Louis Vuitton, LVMH Prize, Petit Bateau, Poiret, Première Vision, Sephora, Valentino, Van Cleef & Arpels, Yves Saint Laurent Beauté…


BETC ETOILE ROUGE is also a content editor: Mastermind Magazine, a bi-annual dedicated to culture, fashion and contemporary issues, founded by Brune Buonomano and Marie-Amélie Sauvé, whose 4th edition came out in September 2018, and The Red List, a documented data base with inspiring and curated artistic images, created by Delphine Canecaude and counting more than 500k followers on social media.


Based in Paris, BETC ETOILE ROUGE relies on a micro network of experts in London, Zurich, Milan, Shanghai, New-York and Los Angeles.



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