Is it advertising you hate? Or just bad advertising? To find out, try BETC's new app: The Ad Filter.
Like 300 million others around the world, you've installed an ad-blocker on your browser. Bye-bye classified ads for used caravans as you're reading an article on luxury cruises. Au revoir insurance brokers shouting their sales pitch right in the middle of a wicked tutorial on laminated flooring. Ciao bella cyber tarts beckoning you into their boudoir while you are lying comfortably in the conjugal bed spying on your Ex's Facebook page.
The problem? While ad-blockers keep out the unwelcome visitors, they also leave friendly ads waiting on the doorstep. The ones crafted with creativity and love by the world's best ad agencies. The ones that in fact you'd be positively happy to stumble upon.
The solution is called The Ad Filter. Created and developed by BETC for D&AD, the plug-in automatically weeds-out mediocre ads and replaces them with the crème de la crème: ads that have won awards at the AD&D festival. If you're still skeptical, try it here: www.dandad.org/en/ad-filter
With The Ad Filter, the star pupils will never again be tarred with the same brush as the class dunce.
