DanOn, the epicurean algorithm
Innovation

DanOn, the epicurean algorithm

Danon

Because cooking isn't always fun, Danone France and BETC Digital have decided to take action.

You love eating, cooking, hosting big gatherings of friends as well as intimate dinners for two. Unfortunately, you don't always have the time. And when you do, there's the headache of taking into account the tastes of every single family member or guest: it's anything but simple. Which is why Danone has created the first ever personalised recipe service to give you the back-up you need in the kitchen.

Available on PC, smart phones and tablets, the DanOn platform offers a database of 2000 easy recipes adapted to your tastes, a meal planning tool using seasonal ingredients, customized shopping lists and even cooking tutorials to help you with your chosen menus. With this ultra-innovative tool, Danone gets closer to their customers, and their customers get closer to a Zen state of mind. But don't worry: come the end of the meal, it's still you who will garner all the praise from your guests…

BETC
Danon
Client since 2004

BETC DIGITAL