From November 15th, Bouygues Telecom will make you love your phone a little bit more.
Before, there was Minitel Rose, Minesweeper and Tetris in glorious black and white on a phone that weighed 20 pounds. But let's be honest, using your fax wasn't exactly a laugh a minute. With the arrival of smart phones the technology suddenly became easy, fun and liberating. You enjoy all its benefits where and when you want. A bit like the Longboard Girls Crew who, in the latest Bouygues Telecom film, use the 4G network to share the thrill of their dizzying descents - without a single hiccup in the data rate.
Written as a banner-bearer for the group's new signature "We Love Technology", the film was directed by skate film specialist Ty Evans (We are Blood) to the track "The Keys" by Talisco. It will be backed by a print campaign focused on the performance of the Bouygues network and its digital counterpart, and above all a 360° mobile video display to totally immerse viewers in the long-boarders' experience - extracting even more fun from your phone.