A team of prompt designers specializing in content generation through artificial intelligence.
BETC FULLSIX and Prose On Pixels (POP) France have joined forces to launch the AI Studio, an innovative initiative aimed at helping brands fully leverage the opportunities presented by generative AI in content creation and production.
Composed of specialists from both creative and tech backgrounds, the AI Studio offers a comprehensive range of services including image, audio, and video generation, as well as automated production. The AI Studio will also lead R&D projects focused on new tools for production assistance and transcreation.
Operating out of Pantin and supported by Prose On Pixels, Havas' international production network, the AI Studio’s strategic and technological direction is led by Gregory Roekens, Chief Technology Officer and generative AI expert. The teams are currently working on several client projects, with the first generative AI-powered digital campaign launched for Carte Noire.
Moreover, the AI Studio will spearhead a partnership between BETC and Awen, a Station F startup developing AI solutions for creative industries. An alpha version of Awen’s tool is already available to the studio's prompt designers.
"Our team of prompt designers, made up of multidisciplinary creative talents, is passionate about exploring the new frontiers of artificial intelligence. We're committed to delivering high-quality content generation solutions and pushing the boundaries of creativity with generative AI," says Xavier Blairon, CEO of Prose On Pixels (POP) France.
"The launch of the AI Studio represents a major milestone in our commitment to helping brands seize the opportunities offered by generative AI. We believe that AI is a powerful creative tool that can drive innovation and enhance consumer engagement," adds Ivan Beczkowski, Chief Creative Officer of BETC Fullsix & AI Studio.
