With the new 308 GTi and its 6 second 0-100 km/h time, Peugeot is pushing the limits yet again. And you? Why should you wait to live life in the fast lane?
Routine is fine. It's fine. But you only live once. So why not live a bit harder? Starting tomorrow, jump out of bed at the first stroke of the alarm, run that extra K on the treadmill, don't dawdle in the shower, run after that taxi, try to go 24 hours straight without a croissant, do push-ups between phone calls at the office - or even during phone calls. In short, don't spare your energy. And turn your life into a Hollywood blockbuster.
Which is more or less the style of this cross-media campaign conceived to showcase the impressive performance of the Peugeot 308 GTi. Car chases through city streets, T-bone collisions, big air and a monkey who's a bit of a slapper: this film directed by Noam Munro (300: Birth of an Empire, Smart People) with Wanda Productions, has plenty of horsepower, but limits? Not that much. A bit like you? The hashtag #PushTheLimits is your social media arena to tell the world exactly how you go about living it large. Your life, that is; not your croissant…
