The Butterfly Effect, or how a power outage saved the world from an asteroid

The Butterfly Effect, or how a power outage saved the world from an asteroid

Schneider Electric

Jason Bourne and Jack Bauer don't have a monopoly on heroism. As Schneider Electric's new campaign by BETC Digital reminds us.

Can an ordinary engineer be a hero? Or a facility manager? Of course they can. In fact, an engineer's intervention on an electrical circuit can prevent an asteroid impact. While fixing an air-con unit in the USA can allow a Peruvian dad to buy his daughter the horse she's always dreamed of.

But how? To find out, watch the two new spots written by BETC Digital for Schneider Electric signed with their brand tagline: "Life is On". Following the butterfly effect principle, they make you realise that in our offices, buildings and cities, the real heroes are ordinary people whose jobs can have an effect on the fate of everyone.

Schneider Electric
Client since 2014


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