We are very proud BETC is #1 in the WARC Creative 100 agency ranking, making it the most creative agency on the planet. It’s the first time for a French agency 🇫🇷🥐🍾
Ready to embark on a wild ride full of unexpected twists and turns? The Odyssey of an Idea is our humorous shout-out to all the creatives (and more!) who turn a spark into a full-blown campaign.
From that first flash of inspiration to surviving the pitch process, every idea goes through a real obstacle course. It’s a tribute to our daily grind at BETC, where the boldest ideas somehow make it to the finish line (sometimes against all odds).
Because between conception and execution, there’s a whole journey. And we're here to conquer it!