La Poste. Standing on your head

La Poste. Standing on your head

La Poste

Instructions. Even the word is boring, or at least it was. Welcome to La Poste's new user guides.

Remember the thrill of reading your micro-wave user manual? No you don't, because you never opened it. Like everyone else, you like knowing how things work, but not learning it robot-fashion. In any case, without having to fathom illegible forms written in teeny-tiny letters…

La Poste knows this. Which is why they asked BETC, BETC Shopper and the animation team Flying V to come up with a series of fun, digital shorts to explain its new services. Parcel posting, 3D printing, a Digiposte Pass app tutorial…all created out of modelling clay. Just for fun. And all part of the service.

La Poste
Client since 2008


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