Hands free changes everything

Hands free changes everything


If there’s a good reason to not trust the "shuffle" button on your mp3 player, Monoprix does right by it, in their own way.

You’re leaving the supermarket - shopping bags in hand - when a horrible song starts playing in your ears.  What do you do? The heavy lifting has already started, and some prefer not to interrupt (cause "this too shall pass"), enduring even the worst.  The less tolerant would gladly drop their bags to spare their sensitive ears… but then… we wouldn’t have a film anymore.

And yes - because the sheer genius of this clip (directed by Traktor), which extols the benefits of home delivered groceries, lies in its ambitious quest for terrible music taste, we can safely say that the teams at Rosapark did not compromise on research nor detail. Everything’s there (well, almost): cheesy synthesizers, saxophone solos, a rap break (à la dad).  The best of the worst that the 80s have offered up are to be found in this tasty clip.

Stick around till the end!

Client since 2012


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