SO FOOT and BETC Paris present Football Lover FM: finally a radio station that solves the dilemma of football fans on Valentine's day
So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good!
Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favorite team play in Ligue 1? It's a tough choice for them happening every year.
So Foot, France's No. 1 football magazine, and BETC Paris decided to take matters into their own hands to finally reconcile the two by creating Football Lover FM: the first radio station that transforms match commentary into romantic songs in real time.
Millions of fans of the world's greatest sport were able to follow the matches with one ear, without ever breaking the hushed atmosphere of a candlelit dinner. Gone are the insistent stares after a goal notification: from now on, a hard tackle can be sung in bossa nova, a shot into the top bin in flamenco and a red card in sensual jazz.
Who hasn't dreamt of hearing a ‘penalty whistle’ whispered by a crooner?
Watch live excerpts from matches over the Valentine's Day weekend :
https://www.youtube.com/shorts/zrGPpMGxBIs
https://youtube.com/shorts/v8LedRBWpmg
https://www.youtube.com/shorts/n1GD61traX4
Since its creation in 2003, So Foot has established itself as THE reference for true football connoisseurs, with over 200,000 daily visitors and a unique tone that combines expertise and humour. Created by BETC Paris and BETC Fullsix, Football Lover FM is perfectly in tune with the magazine's DNA: football, more football, always football... but with all the humour that characterises it.
To listen to the full replays of the Brest-Auxerre, Toulouse-Paris and Rennes-Lille matches on February 14, 15 and 16, click here: football-lover.fm
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CREDITS
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Agency : BETC
President : Stéphane Xiberras
Executive Creative Director : Olivier Aumard
Executive Creative Director : Nicolas Lautier
Creative Director : Matthieu Bouilhot
Art Director : Valentin Gourmel
Copywriter : Léo Rodriguez
Managing Director : Mathieu Laugier
Account Manager : Léopold Berges
Strategic Planner : Rémy Zalcman
Production Company : Prose on Pixels
Creative Producer : Slim Trabelsi
Producer : Leslie Levy
Director : Darius Michaud
Print Producer : Sarah Belhadj
Post-producer : Anne-Sophie Touveron
Editor : Pierre Corbet
Color Grading : Romain Dubois
Graphist : Hugues Nauleau
Digital Studio : BETC Fullsix
Deputy Managing Director : Maxime Huyghe
Head of UI Studio: Pauline Pedemanaud
Executive Digital Producer : Vincent Capitaine
Technical Consultant : Matthieu Herdegen
Developers : Samuel Jarry, Charles-Antoine Dupuy
Digital Creative Director : Julien Bailly
Assistant UI Art Director : Nora Letellier
Sound Company : GUM
Sound Producer : Marion Torreilles
Sound Engineer : Pablo Roche
Singer : Kaÿcie
Comedian : Estelle Galarme
Sound Engineers : Sophia Conoscente & Estelle Colas
Radio Production & Copywriting : Adrien Bréchaud
Music : BMG
Studio : La-Bo
Brand : So Foot
Editorial Director : Pierre Maturana
Editor in Chief : Mathieu Rollinger
Journalist : Léo Tourbe
