Football Lover FM
Entertainment

Football Lover FM

SO FOOT and BETC Paris present Football Lover FM: finally a radio station that solves the dilemma of football fans on Valentine's day

So Foot presents Football Lover FM, the radio station that transformed football games live commentary into a romantic atmosphere for an uncompromising Valentine's Day. A bossa nova tackle, a flamenco goal... Football has never sounded so good!

Every year, football fans are faced with a cruel dilemma: should they celebrate Valentine's Day or watch their favorite team play in Ligue 1? It's a tough choice for them happening every year.

So Foot, France's No. 1 football magazine, and BETC Paris decided to take matters into their own hands to finally reconcile the two by creating Football Lover FM: the first radio station that transforms match commentary into romantic songs in real time.

Millions of fans of the world's greatest sport were able to follow the matches with one ear, without ever breaking the hushed atmosphere of a candlelit dinner. Gone are the insistent stares after a goal notification: from now on, a hard tackle can be sung in bossa nova, a shot into the top bin in flamenco and a red card in sensual jazz.

Who hasn't dreamt of hearing a ‘penalty whistle’ whispered by a crooner?

Watch live excerpts from matches over the Valentine's Day weekend :

https://www.youtube.com/shorts/zrGPpMGxBIs

https://youtube.com/shorts/v8LedRBWpmg

https://www.youtube.com/shorts/n1GD61traX4

Since its creation in 2003, So Foot has established itself as THE reference for true football connoisseurs, with over 200,000 daily visitors and a unique tone that combines expertise and humour. Created by BETC Paris and BETC Fullsix, Football Lover FM is perfectly in tune with the magazine's DNA: football, more football, always football... but with all the humour that characterises it.

To listen to the full replays of the Brest-Auxerre, Toulouse-Paris and Rennes-Lille matches on February 14, 15 and 16, click here: football-lover.fm

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CREDITS

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Agency : BETC

President : Stéphane Xiberras

Executive Creative Director : Olivier Aumard

Executive Creative Director : Nicolas Lautier

Creative Director : Matthieu Bouilhot

Art Director : Valentin Gourmel

Copywriter : Léo Rodriguez

Managing Director : Mathieu Laugier

Account Manager : Léopold Berges

Strategic Planner : Rémy Zalcman

 

Production Company : Prose on Pixels

Creative Producer : Slim Trabelsi

Producer : Leslie Levy

Director : Darius Michaud

Print Producer : Sarah Belhadj

Post-producer : Anne-Sophie Touveron

Editor : Pierre Corbet

Color Grading : Romain Dubois

Graphist : Hugues Nauleau

 

Digital Studio : BETC Fullsix

Deputy Managing Director : Maxime Huyghe

Head of UI Studio: Pauline Pedemanaud

Executive Digital Producer : Vincent Capitaine

Technical Consultant : Matthieu Herdegen

Developers : Samuel Jarry, Charles-Antoine Dupuy

Digital Creative Director : Julien Bailly

Assistant UI Art Director : Nora Letellier

Sound Company : GUM

Sound Producer : Marion Torreilles

Sound Engineer : Pablo Roche

Singer : Kaÿcie

Comedian : Estelle Galarme

Sound Engineers : Sophia Conoscente & Estelle Colas

Radio Production & Copywriting : Adrien Bréchaud

Music : BMG

Studio : La-Bo

 

Brand : So Foot

Editorial Director : Pierre Maturana

Editor in Chief : Mathieu Rollinger

Journalist : Léo Tourbe

 

See also
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