BETC shows how music brings us closer in new campaign for Disney Music Festival at Disneyland Paris.
BETC Paris has launched a heartwarming new campaign for the highly anticipated Disney Music Festival, set between 19th April and 7th September 2025, where multiple stages across the park will bring Disney’s iconic songs to life all day long.
At the heart of BETC Paris’ campaign is the simple yet profound insight: Disney music is a universal language. No matter where you’re from or how old you are, everyone can connect through the joy and nostalgia of Disney’s timeless melodies. The campaign film captures this beautifully.
Set on a train to Disneyland Paris, it begins with a young boy softly singing The Bare Necessities. His song sparks a chain reaction—passengers from different backgrounds and languages join in, transforming the train into an impromptu choir.
At the heart of the film is Jules, played by Harry, a blind boy from the UK, who is traveling to the festival with his mother. Harry’s real mum was cast alongside him, making their journey feel even more authentic. Neither had acted before, but their genuine reactions to the experience, especially to the music, brought an undeniable warmth to the film. Their story serves as a beautiful testament to how music transcends barriers like nothing else.
“It was a privilege and a pleasure to work with Harry aka Jules. Sharp, funny and incredibly pro for someone who’s never been on a shoot“, said Antoinette Beatson, VP/ECD at BETC Paris.
BETC Paris’ campaign will roll out across TV, digital, social, and out-of-home, inviting audiences to experience the magic of Disney music firsthand.
The Disney Music Festival at Disneyland Paris will feature live performances, special guest artists, and immersive musical experiences across multiple themed stages, inviting visitors to sing, dance, and relive their favourite Disney moments in a festival like no other.
CREDITS -
Brand : Disneyland Paris
Brand Manager : Edwige Lechevalier, Cynthia Oostdijck, André Delvallee
Ad Agency : BETC Paris
Agency Managers : Anne-Laure Brunner, Marion Gondeau, Jennyfer Perrodo, Alice Morel, Krystal Pauchet
VP/ECD : Antoinette Beatson
Creative Director : Christophe Clapier
Art Director : Simon Carr
Copywriter : Tristan Lenczner
Strategic Planner : Tomas Couvry
Creative Resources Coordinator : Hélène Guillaume
TV Producer : Laure Denizot
Production Company : Wanda
Sound Production : GUM
Director : Billy Boyd Cape
