For the first time in 30 years, the best commercial in the world is french!
Our commercial "Crocodile Inside" for Lacoste won the top prize at the Cannes Lions Festival with the Film Grand Prix
Everyone knows the Oscars ceremony and the Best Picture category, the biggest honor in the movie industry. The advertising industry has a similar annual celebration that is also very prestigious: the Cannes Lions International Festival of Creativity, that awards the best work from the advertising industry from all over the world.
For the year 2020, and for the first time in 30 years, the best advertising film is French. Created by French ad agency BETC for its clients Lacoste, the ad "Crocodile Inside" features two young award-winning talented actors, Oulaya Amamra and Kevin Azais, on the "L'hymne à l'amour" soundtrack by legendary singer Edith Piaf.
This award follows the one received by Jean-Paul Goude and Ogilvy Paris for Perrier in 1991 for their film "The Lioness".
Remi Babinet, President of BETC Group, comments: "BETC is proud to be contributing to build this magnificent global french brand that is Lacoste. This prestigious award highlights the efforts by the agency to raise the creative excellence on Lacoste on par with the best of the industry."
Bertille Toledano, President of BETC Paris, adds: "The brand signature of Lacoste has never been truer after this intense crisis and this awesome Grand Prix award: Life is a beautiful sport."
This sought-after award demonstrates once again the power of French creativity.
LACOSTE - CROCODILE INSIDE
- GRAND PRIX - FILM
- GOLD - FILM CRAFT
- 2 SILVER - FILM CRAFT
- BRONZE - FILM CRAFT
AUBERGE DES MIGRANTS – MIGRANTS ON AMAZON
- BRONZE – MEDIA
- 2 BRONZE - PR
- BRONZE – CREATIVE ECOMMERCE
LACOSTE - CROCODILE FREE
- BRONZE – OUTDOOR
- BRONZE - MEDIA
LACOSTE - GIVE FOR GOOD
- BRONZE – DIRECT
DROIT DE REGARD – THE EYE OPENING TEST
- BRONZE – OUTDOOR
- BRONZE - DIRECT
CANAL PLUS – THE SHOOT
- BRONZE FILM
HERSHEY - HERSHE - BETC HAVAS SAO PAULO
- BRONZE INDUSTRY CRAFT
- BRONZE ENTERTAINMENT