The energy drink brand announces its partnership with five major festivals and entrusts its communication to BETC Pop.
You've tried OJ, coffee, EPO, tea, cigs, Belgian pot, but nothing does the trick? That's no surprise. If you want to last 6+ hours in a festival pit, you need something with a bit more oomph. What would that be? Burn energy drink.
All this summer, the festivalgoers of Nuits Sonores in Lyon, Astropolis in Brest, Marsatac in Marseille, the Weather Festival and the Peacock Society in Paris will enjoy the benefits of the energy drink and also witness the communication strategy created for the brand by BETC Pop, an offspring of BETC specialising in pop culture and collaborating with the Le Creative artists' collective.
To kick off Burn's partnership with the summer's electro festivals, what could be better than a big party? It's coming up Saturday May 7th at Le Sucre club, part of the Nuits Sonores in Lyon. Christened "Light it Up", it will bring together artists like David August, Fatima Yamaha and Mind Against.
"Burn energy drink is writing another page in its history and bringing vital support to independent French electro culture festivals. Nuits Sonores is launching this new era with a shared artistic project that's ambitious and respectful of our artistic independence." Vincent Cary, director of the Nuits Sonores festival.