With its first botanical concept store, Yves Rocher proves that the city really is a jungle.
Up until now, you've never felt the need of a machete to cross the busy Boulevard Haussmann. Those days are over. With its 450 m2 hanging garden, designed by botanist Patrick Blanc and comprising of 250 species of plants, the new Yves Rocher concept store gives nature the upper hand right in the heart of the city.
Under a forest canopy, among fern banks and floral sculptures - in this unique space conceived by BETC Design, the cosmetics brand is getting back in touch with its roots - literally. Those of a business founded by a botanist inspired by his love of plants, who opened his first Paris boutique in 1969 - in exactly the same spot.
So now it's time to quit your balconies and your sad little window boxes and go wandering from vine to vine through the three levels of this ode to beauty - nature's beauty and your own.
