No, aging isn’t always a shipwreck
Design

No, aging isn’t always a shipwreck

Skoda

As well pointed out in Rospark’s latest film, the 1990s and 2010’s are similar in many aspects: natural disasters galore, technological explosion, startups sweeping over an outdated status quo, fashion prioritizing comfort over aesthetics, creation edging towards the fringe (grunge vs. garage, techno/hip hop vs. rap/trap), and a youth defined by libertarian ideals, leftist tendencies, and the same familiar feeling that the keys of the nation are in the hands of the reactionaries.

We were pretty well off in the 90's because we didn’t really care about the opinions of others, we did what we wanted, and we found like-minded souls to accompany us.  In the 2010's, we still identify with this mentality- we say we don’t care about anything, except that we cultivate (despite everything) a shiny & crafted public persona, useful in an ultra-social (media) world.

But if we remembered everything about the 90’s, our reflection in the mirror would give us vertigo, to the point where we’d wonder: what has actually evolved?

Spoiler alert: the only two things (well, almost) that have changed (for the good) over the past 2 decades are you ... and the Skoda design !

It’s a start…

Skoda
Client since 2017

ROSAPARK

See also
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