"Vu au Bon Marché". The department store's campaign tag line is now the new editorial line and title of their new catalogues - signed BETC Luxe
What is the Bon Marché? Above all, a razor-sharp eye for beauty and a unique vision of style. No surprise that the store's new catalogue concept is a celebration of that vision.
From fashion to design, the title's nine annual editions, entirely conceived by BETC Luxe and BETC Content, showcase the season's iconic products and the latest trends identified by the brand.
Among the pages will be portraits of featured guests by major photographers like Martin Parr or Ward Ivan Raffik. The first such guest? Iris Apfel. Because everything, absolutely everything, is about the look.
The Vu Au Bon Marché catalogues are available free in the store.