As a partner and official restaurant of the UEFA Euro 2016, McDonald’s couldn’t miss out on the chance to welcome the European fans to France, once again under its signature « Come as You Are ».
In an outdoor campaign, created by BETC Paris, McDonald’s celebrates all fans, regardless of their origins or the team they support.
The visuals, photographed by Kim Reenberg, show fans proudly holding up somewhat different scarves, supporting two countries at the same time with the names merging into a new imaginary country. For example, the meeting between Sweden and Italy becomes SWETALY.
With the campaign, McDonald’s wants to continue celebrating tolerance, diversity and generosity.
CANAL+ and BETC bring out a new campaign to promote the broadcaster’s subscribers’ loyalty programme: CANAL+ FRONT ROW. The programme offers subscribers a privileged spot at the heart of entertainment.
As we discover in this film, having the best seat changes everything…
We follow a group of astronauts, about to take their first steps on a new habitable planet. But wait, what’s that crackling sound under the moonboot?
The film shows the benefits offered to CANAL+ FRONT ROW subscribers. With VIP seats for the biggest sports games, backstage access to TV-shows and invitations to shootings of the CANAL+ series, CANAL+ FRONT ROW extends the TV experience beyond the screen to let subscribers live and share special moments.
The film is broadcast on French TV from the 13th of July, and also on CANAL+ social media, as well as sent out directly to all subscribers.
Who’s never been frustrated at not being able to finish watching a movie on a flight?
Air France has prepared little gift for their cinema loving travellers, by introducing « Cinema to Go ». Celebrating 36 years of partnership with the Cannes Film Festival, Air France is offering its customers the opportunity to watch or finish watching their film, from the “Cannes Film Festival” selection, after their flight on tablet, smartphone or PC with a gift code offered by the company.
The selection is created by Air France and available on-board all long haul flights during the month of May, some examples of films are the Pianist (Palme d’Or 2002), Persepolis (Grand Prix 2007), The Artist (Best Male Actor Award 2011) and The Angels’ Share (Grand Prix 2012).
The operation goes on 7-21 May, on a selection of flights between Los Angeles and Paris*.
The campaign film will be broadcast online 4-22 May, in France and the US, and on Air France’s social networks.
*Flights AF065 Los Angeles – Paris-Charles de Gaulle, Airbus A380, 7, 11, 12, 13, 14, 18,19, 20 and 21 May 2016.
On the occasion of World Press Freedom Day, Reporters Without Borders launches “Great year for censorship,” a campaign denouncing the devastation of the freedom of the press in twelve countries, whose leaders can boast have muzzled information.
Newsrooms attacked with grenades (Burundi), journalists getting fired over a tweet (Turkey), heavy propaganda (China, Russia, Eritrea …), a blogger sentenced to prison and whipping in a public place (Saudi Arabia), or even the creation of military camps for journalists (Thailand) … Those are just some examples of what the exercise of journalism undergoes over the world.
For the 5th year, BETC supports RWB by producing their campaigns on a pro bono basis.
The most eye-catching surf spot around – except here it’s the size of the surfers and not the size of the waves that turns heads.
Partners since 22 years, evian and BETC Paris, have set their latest film on an exotic, slightly rugged beach, treating the ears as well as the eyes with a cover of the classic Beach Boys hit “Kokomo”, performed by Lilly Wood and The Prick.
In this short film, a surfer falls when taking on a wave, then wakes up on a beach surrounded by stylish, cool, and incredibly young surfers – which might have something to do with the fact that the only bar on the beach is serving evian.
Staying true to the “Live young” signature, the film reaffirms evian’s vision of youth: a positive and universal value and an openness to the world and the unexpected, regardless of age.
Directed by James Rouse and produced by Wanda studios, the “Baby Bay” spot will be surfing the web from April 20th, before making waves on cinema and TV screens.
A virtual reality application designed by agency Versus Fully Tailored Creation in partnership with Quiksilver will present a fun and outlandish immersive 360° experience inside a wave. Put yourself in the shoes – or rather the wetsuit – of a baby and perform some iconic surfing moves. Available from April 19th on Google and Apple Appstores.
Who’s that girl ?
For the outdoor campaign, a famously baby-faced it-girl will be appearing in the US as a surfer with her baby lookalike. Find out who it is at the latest web surfer hotspot, the hub babybay.evian.com.
Packs and bottles will display images of baby surfers, but also their adult versions, as they would have looked before drinking evian. A collector’s bottle that reveals the “babyfied” reflection of the film’s hero through the water will also be distributed in large retailers and convenient stores.
evian x colette:
The legendary Parisian concept store colette will also be experiencing a wave of youthful energy as of April 20th. Here, customers will find three baby surfer t-shirts, as well as special edition flip-flops for adults that leave a baby footprint in the sand.
Ah, one last message from the baby crab you’ll meet on the babybay.evian.com hub : don’t leave your bottle on the beach. Remember that evian bottles are recyclable.
Why do American people always get everything before us?
French people often feel frustrated about Americans always having everything first.
Some things aren’t an issue for today’s generation, after all chewing gum has been around for 98 years now, whereas other things may still annoy. One example, which an American may think is a joke, is that cupcakes only became available in France in 2012.
However, worst of all is the entertainment sector. Movies and series often come out in France up to a full season behind America, so frustrating and unfair! Especially when we’re talking about something as highly anticipated as Season 6 of Game of Thrones! Until now!
Thanks to CANAL+ the wait is over, as the channel will broadcast the first episode of GOT Season 6 on the 25th of April at 3 in the morning ? not one minute behind the US! To celebrate this, BETC has brought out an illustrated outdoor campaign, highlighting iconic objects that the French have had to wait for.
« France is in the air », once again, with Air France and BETC, thanks to a series of 5 films presenting the different services offered by the company, from the passengers’ point of view.
Satisfied, relaxed or delighted – the passengers discovers all the pleasures of traveling “à la française”, as comfortable at the airport as mid-air.
The films, released today on the 29th of March, invites us into the colourful, slightly offset and chic universe of Air France, following the style of the company’s safety demonstration video released last year.
The films come in 8 languages, although staying true to the French accent, and will be distributed online and on mobile all over the world, with a strong media support in 9 countries (France, US, Germany, Brazil, Canada, China, Spain, Italy and Japan).