BOUYGUES TELECOM and BETC kick off collaboration with longboard road trip.
Bouygues Telecom, the leading French telecom company, launches a new campaign, created by its agency BETC who won the account earlier this fall. The film introduces not only a new signature but also a new future for the brand.
With the campaign, Bouygues Telecom establishes its new brand strategy. After a time of profound transformation of its offers and the creation of a strategy that places the consumer at heart, there was just one step left: to let people know.
In order to do so, Bouygues proudly presents their new signature: we love technology
Bouygues Telecom positions itself on the forefront of technology and new development. Today, technology is for everyone, and it’s a pleasure. The pleasure of sharing photos, watching videos on the phone, the pleasure of listening to music. To show this, Bouygues Telecom and BETC created a film that celebrates the joys of technology.
Thanks to Bouygues’ outstanding 4G networks, we’re brought along on a connected road trip with the Longboard Girls Crew. From Bagnères-de-Bigorre to Biarritz, the film is a real documentary of the Longboard girls’ way of life – skating, sharing and friendship.
The film is set to Talisco’s « The Keys » and it was directed by the international star of skate films: Ty Evans, who also directed the celebrated film “We are Blood”.
The TV campaign is accompanied by an outdoor and press campaign, a digital visual campaign, cinema, a social media campaign and a mobile pre-roll produced in 360° to create an immersive experience at the heart of the Longboard Girls Crew.
Feel like travelling? BETC Digital is very proud to introduce the new LOUIS VUITTON CITY GUIDE application, the digital twin of the most famous city guide out there.
This one of a kind city guide covers 25 cities from all around the world with an unrivalled selection of 12,000 addresses. Since adventure might be around any corner, Louis Vuitton has mixed tried-and-trued favourites with new places and traditional sites with offbeat ones, as long as they express the soul of each city. The best of each metropolis is now within your reach: the most beautiful hotels, the finest chocolate shops, lively neighbourhood bistros, iconic luxury houses, design galleries, hidden museums and much more.
From Arts to Essentials, to walking tours and gourmet rendez-vous, discover the inner life of 25 cities that never sleep in the palm of your hand: Bangkok • Beijing • Berlin • Cape Town • Chicago • Hong Kong • Istanbul • London • Los Angeles • Mexico City • Miami • Milan • Moscow • New York • Paris • Prague • Rio de Janeiro • Rome • São Paulo • Seoul • Shanghai • Singapore • Sydney • Tokyo • Venice
Crafted by the beautiful minds of BETC Digital, based on the City Guides by BETC Content, this app is fast, intuitive (shouts out to Big Boss Studio) and will truly get you to make the best of every destination.
Petit Bateau is back with a new international campaign, “The Mini Factory”, that pays homage to what made the brand’s success: the quality of its products, combined with a strong knowledge and affection for children and their personalities; creative, free and full of energy.
The international brand film, created by BETC, is the first since 2010 and launches a new signature for Petit Bateau: « For Serious Kids »
Petit Bateau invites us into a dreamt up factory, straight out of a kid’s imagination, where we follow a tiny quality controller around his incredible, secret factory where the Petit Bateau clothes are made and tested according to a somewhat different procedure.. A boxing-glove-drum beats up a tank-top, a steam engine train knocks over pots of chocolate on white tshirts, the cupcake-canon fires cakes on tops and a typewriter becomes a loom in Petit Bateau’s dream factory.
All set to Herbie Hancock’s cult hit Rockit, here in a punchy interpretation by Feadz, the renowned DJ from Ed Banger records. The canny mix of electro and rap, along with irregular beats and sharp scratches celebrates kids and their originality.
The film was directed by American director Patrick Daughters, also behind music videos for The Yeah Yeah Yeah’s, Bright Eyes, Kings of Leon, Mika, to mention a few.
Rémi Babinet, President and Executive Creative Director, BETC, says:
« The ways brands tend to represent kids are often very uniform: either they’re portrayed as fashion victims or as too “perfect” and well behaved. Petit Bateau knows that the kids that parents dream of are in reality far from perfect: it’s kids who let their imagination run free, who break the rules and shape themselves beyond norms. »
The Mini Factory is a colourful and fantastic film that shows just to what extent Petit Bateau makes clothes adapted to the creative and dynamic lives of kids.
For the launch of the new Peugeot 308 GTi, Peugeot Sport International and BETC have created a comprehensive cross-media campaign that showcases the extreme performances of the car, which was designed and developed to achieve 270 horsepower and to accelerate from 0 to 100 km/h in 6 seconds.
The campaign film sets up the Peugeot 308 GTi by Peugeot Sport in a spectacular car chase through the city. Beyond the technical prowess of the stunts orchestrated by Michel Julienne’s teams, the director Noam Murro (300: Rise of an Empire, Smart People), in association with Wanda Productions, managed to tame Crystal, Hollywood’s cheekiest and most playful capuchin monkey who appeared in Night at the Museum and The Hangover.
Throughout the campaign, with the hashtag #PushTheLimits you can interact and show how you pushed the limits like the Peugeot 308GTi by Peugeot Sport.
Blades : the new trailer for Assassin’s Creed Syndicate
From the underground Victorian London, Jacob sends a message: Oppression has to end.
The new opus of Ubisoft’s #1 license, Assasin’s Creed Syndicate that comes out on the 23rd of October, takes place in London in the year of 1868, in the heart of the industrial revolution. An era marked by unprecedented progress, but also social injustice with an oppressed working class.
BETC has created the official trailer of Assassin’s Creed Syndicate, which was directed by Megaforce and produced by Iconoclast.
Ubisoft & BETC launch The XIXth Century Search Engine
Ubisoft and BETC announce the 19th Century Search Engine; an imagination of what a search engine would have looked like in 1868 if the internet had existed.
The new opus of Ubisoft’s #1 license, Assasin’s Creed Syndicate that comes out on the 23rd of October, takes place in London in the year of 1868, in the heart of the industrial revolution.
An era marked by unprecedented progress, but also social injustice with an oppressed working class.
The 19th Century Search Engine is a rich historical research tool; filled with hundreds of pieces of original content, accurate yet tongue in cheek, using real illustrations from the era. It allows users to discover the sometimes-ugly truths of a celebrated epoch, before the launch of the game.
By typing in typical search words the user discovers a society resembling a factory, driven by coal and sweat from its workers. The Search Engine reveals less known sides of Victorian London – learn about the beginnings of rugby, sell your molars to make a quick buck, educate yourself on etiquette and manners of the time or just laugh at the lolcats of 1868.
Schneider Electric’s Butterfly Effect by BETC Digital
BETC digital developed a new B2B campaign for Schneider Electric supporting the brand’s signature “Life Is On”.
Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.
The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.
The films are built on the principle of the butterfly effect and demonstrates the possible huge impact a seemingly tiny, every day action can have, and the disasters that can be avoided – provided you have the right equipment.
The result is a campaign that reminds us that B2B ads can also be creatively ambitious and entertaining as well as efficient in reaching the B2B target.
In their lifetime, 1 in 8 women are diagnosed with breast cancer. The earlier it is detected, the higher are the chances for recovery.
For the Breast Cancer Awareness Month, BETC and Carte Noire have created a social campaign under the hashtag #AuNomDesSeins (“In the name of breasts”).
The colourful video that promotes the campaign features famous French personalities such as singer Micky Green, underwear designer Chantal Thomass and musician Yelle; posing with an object representing their favourite nickname for their breasts. Melons, fried eggs, pears and satellites flash by to the catchy original soundtrack, performed by Yelle.
The humoristic and pop-inspired campaign encourages women to get regular breast screenings and asks them to post their own pictures on social media under #AuNomDesSeins in order to spread the word. Shot by the young director trio M.A.L (Control Films), the vivid film has a serious message – to keep the nickname, make sure to book a screening on time.
The campaign was created by BETC for Carte Noire, official partner of the French organization “Le cancer du sein – parlons-en” (“Let’s talk about breast cancer”).
Autumn 2015 marks a turning point in the history of the lifestyle fashion brand GANT. In collaboration with BETC, GANT is repositioning itself with a global advertising campaign that goes back to its roots on Ivy League university campuses and its iconic product, the button-down shirt.
Unveiled on 3 September, this worldwide campaign includes a film and a gallery of five outdoor visuals that will be featured in the press, outdoor, in cinemas, in stores and on social media throughout the autumn and right through to 2016. The film shows life on prestigious Ivy League university campuses back in the 1950s, from highflying political and artistic ambition and civil rights demonstrations, to partying, sport and love stories. The print campaign celebrates five former Ivy League students with remarkable careers, each of whom has changed the world in their own way. Five very different personalities united in their attachment to the iconic GANT shirt.
• Tracy K. Smith, winner of the Pulitzer Prize for Poetry. Poet and educator. (Harvard, 1990–1997)
• Jennifer Staple-Clark. Founder of Unite for Sight. Supporting eye clinics in the developing world. (Yale, 1998–2003)
• Natvar Bhavsar, Painter. Pioneer of colorfield painting. (University of Pennsylvania, 1961–1965)
• Mark Plotkin, Ethnobotanist and President of The Amazon Conservation Team. A non-profit organization dedicated to preserving South American rainforests. (Yale, 1979–1981)
• George Weiner. Founder and CEO of Whole Whale. A digital agency that leverages data and technology to increase the impact of nonprofits. (University of Pennsylvania, 2001–2005)